This paper explores the realm of green innovation and eco-friendly product development, showing how companies can incorporate sustainable practices into their operations to promote environmental sustainability. This chapter offers insights into the significance of developing eco-friendly products and green innovation through a thorough examination of numerous current business trends and emerging paradigms.It illustrates the value of implementing sustainable business practices in the current dynamic market environment via case studies and real-world examples.
Eco-friendly product development, green innovation, Environmental sustainability, Sustainable business practices, Market dynamics.
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